GRAPHIC DESIGN Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience.
The main tools are images and typography (text, words)
Graphic designers develop and prepare information for publication with particular emphasis on matching of information styles to audience requirements. Graphic designers sometimes refer to their area of specialisation as visual communication and some university courses use this as the course title. An essential part of design is the preparation of plans and instructions - this is known as the Design brief.
COMMUNICATIONS PRODUCTS Use of materials to design and make products that communicate information.
They combine words and images to create a visual representation of ideas and messages to an audience.
Any process where an outcome is being planned.
USES FOR GRAPHIC DESIGN BRANDING / VISUAL IDENTITY
Logos (image + colour scheme + font selection)
Stationery (Letterhead + business card + envelopes)
Graphic design is a creative process that combines art and technology to communicate ideas.
The designer works with a variety of communication tools in order to convey a message from a client to a particular audience.
The main tools are images and typography (text, words)
Graphic designers develop and prepare information for publication with particular emphasis on matching of information styles to audience requirements. Graphic designers sometimes refer to their area of specialisation as visual communication and some university courses use this as the course title. An essential part of design is the preparation of plans and instructions - this is known as the Design brief.
COMMUNICATIONS PRODUCTS
Use of materials to design and make products that communicate information.
They combine words and images to create a visual representation of ideas and messages to an audience.
Any process where an outcome is being planned.
USES FOR GRAPHIC DESIGN
BRANDING / VISUAL IDENTITY
PUBLICATIONS
PRODUCT PACKAGING
Your communications product will be a combination of these